Privacy policy

Privacy Policy

Last updated: 18 October 2026

At Phulay Kashmir (OPC) Private Limited (“Phulay”, “we”, “us” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share information when you visit phulay.co, purchase our products or contact us.

By using our website, you acknowledge this Privacy Policy.

1. Who We Are

Phulay Kashmir (OPC) Private Limited
Address: Gasso Khimber, Srinagar, Kashmir, India
Email: hello@phulay.co
Phone and WhatsApp: +91 96225 18091

2. Information We Collect

We may collect the following categories of information:

Personal Information: Your name, email address, phone number, billing address, shipping address and order details.

Communications: Information you provide through contact forms, emails, messages, WhatsApp or social media conversations.

Payment Information: Payments are processed through our payment service providers, such as Razorpay and Stripe where available. We do not store your complete card details. We receive payment confirmation and related transaction information required to process your order.

Technical Information: Your IP address, browser type, device information, pages visited and how you arrived at our website. Cookies and similar technologies may collect this information.

Social Media Information: If you contact us through Instagram or WhatsApp, we may see your messages and relevant public profile information.

3. How We Use Your Information

We use your information to:

  • Process, prepare, ship and deliver your orders.

  • Send order confirmations and shipping updates.

  • Process payments, returns and refunds.

  • Respond to enquiries and provide customer support.

  • Maintain records of product laboratory test certificates associated with orders.

  • Comply with applicable tax, accounting and legal obligations.

  • Understand website usage and improve our products and services.

  • Send promotional emails, news and offers where you have consented or where otherwise permitted by law.

You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.

We do not sell your personal information.

4. How We Share Your Information

We share personal information only when reasonably necessary with:

  • Shopify: To host our online store and manage customer and order records.

  • Payment Providers: Razorpay and Stripe, where available, to process payments.

  • Shipping Partners: DHL Express, Blue Dart or other applicable delivery providers to fulfil orders.

  • Analytics and Advertising Services: Google Analytics, Google Search Console, Meta Pixel and related services where used.

  • Professional Advisers: Accountants and legal advisers who assist us with our business and compliance obligations.

  • Government and Regulatory Authorities: Where disclosure is required by applicable law.

Some service providers may process or store information outside India. Where applicable, such transfers are subject to relevant legal requirements and the service providers' privacy and security practices.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to maintain your shopping bag, remember your preferences, understand website traffic and measure advertising performance.

You can manage or disable cookies through your browser settings. However, disabling essential cookies may affect some website features.

Where required by applicable law, we will obtain consent for the relevant cookies and tracking technologies.

6. Data Retention

We retain order, transaction and accounting records for as long as necessary to fulfil business purposes and comply with applicable legal requirements.

Other personal information is retained only for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.

When information is no longer required, we will take appropriate steps to delete or anonymise it, subject to applicable legal obligations.

7. Data Security

We use HTTPS encryption and reasonable safeguards to help protect personal information against unauthorised access, loss, misuse or disclosure.

Access to customer information is limited to people who need it for legitimate business purposes.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

8. Your Privacy Rights

Subject to applicable law, you may request to:

  • Access the personal information we hold about you.

  • Correct inaccurate or incomplete information.

  • Request deletion of your personal information.

  • Withdraw consent where processing is based on consent.

  • Opt out of marketing communications.

  • Raise concerns about how your information is handled.

To make a request, email hello@phulay.co.

We may need to retain certain information to comply with legal, tax, accounting or other legitimate obligations. We will respond within the period required by applicable law.

If you reside in the European Union, the United Kingdom, Switzerland, Hong Kong, Taiwan or another jurisdiction with applicable privacy protections, additional rights may apply under local law.

9. Children's Privacy

Our website is intended for adults. We do not knowingly collect personal information from individuals under 18 years of age.

If you believe a minor has provided personal information to us, please contact us so we can review the matter and take appropriate action.

10. Third-Party Links

Our website or social media channels may contain links to third-party websites. We are not responsible for their content, security or privacy practices.

We encourage you to review the privacy policies of those websites before sharing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services or legal obligations.

The latest revision date will be displayed at the top of this page. Where required, we will provide notice of significant changes.

12. Complaints and Grievance Contact

If you have a question, concern or complaint regarding the handling of your personal information, please contact:

Grievance Officer: Mehraan Mustafa
Phulay Kashmir (OPC) Private Limited
Address: Gasso Khimber, Srinagar, Kashmir, India
Email: hello@phulay.co
Phone: +91 96225 18091

We aim to acknowledge privacy complaints within 48 hours and resolve them within 30 days, subject to the nature of the complaint and applicable legal requirements.

13. Contact Us

For questions about this Privacy Policy, please contact:

Phulay Kashmir (OPC) Private Limited
Email: hello@phulay.co
Phone and WhatsApp: +91 96225 18091
Address: Gasso Khimber, Srinagar, Kashmir, India

Website: https://phulay.co/